Sync In Branding

A Speculative Design Project What if we could control our sleep? Two-thirds of adults throughout all developed nations fail to obtain the recommended eight hours of nightly sleep. I wanted to create a way that we would be able to control the way we sleep. Sleep is determined by a person's internal 24-hour clock and a chemical substance, adenosine, that creates sleep pressure. Everyone has a unique circadian rhythm that changes throughout the course of the day. Sync In is a brand that allows the user to control their rhythm and sync into their sleep. Sync In is a patch that uses biochemical ink to tattoo your skin. From a device on their phone, they are able to manage their sleep and the ink would affect your body directly. Getting adequate sleep can change the way the world operates.